SLS Las Vegas

The SLS hotel was a different kind of development project from the start. Built on the property of the iconic Sahara hotel, the architects kept much of the original hotel intact and designed around it. It was a nod of respect to the Las Vegas of the past. With that as our guide, it was easy to come up with a campaign. We simply showed the old and new Vegas in perfect harmony. The grand opening was a smash hit, selling out every room on the opening weekend.

  • Role: Art Directon
  • Copywriter: Katie Naylon
  • Client: SLS
  • Agency: Phenomenon
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