This project was part of a complete rebrand for Wilson with a renewed focus on digital. We were brought in to rethink the site from the inside out, starting with two of the brand’s core pillars, golf and tennis.

At the heart of the rebrand was the athlete. We created space to celebrate Wilson’s roster of sports icons and emerging talent. Not just as faces of the brand, but as proof of what Wilson makes possible. Their stories bring energy and credibility to the entire experience.

We also restructured the site to drive performance. That meant simplifying navigation, sharpening product discovery, and removing blockers along the path to checkout. We infused key moments with social content to build energy, drive validation, and connect product to real athletes.

The new Wilson digital experience honors a century of sport while making space for what comes next. It speaks with more clarity. Moves with more purpose. And connects with the next generation of athletes in a way that feels both personal and powerful.